Observe
Read the market. Find the friction.
WHERE AI BECOMES A COMPANY.
We help international B2B software teams clarify their message, build buyer trust and plan their first steps in Japan.
It responds.Move closer. Stay curious.
01 / WHAT IS NOVA
We turn AI capability into business action.
PROJECT NOVA is an AI-powered business development project. Human judgment sets the direction. AI supports research, building and iteration. We start with a real business question, make something tangible, and test what happens next.
02 / JAPAN MARKET DIAGNOSTIC
A new market asks different questions. Find the friction before you scale.
Get a Japan-market teardown ↗Paid pilot. Scope and pricing agreed before work begins.For founders and growth teams evaluating a Japanese landing page or first customer journey. A focused paid pilot covers one product and one journey.
Deliverables: a five-axis diagnostic, prioritized friction map, rewritten key messages and one annotated page concept.
Planning estimate: 10–15 business days after scope agreement and receipt of materials. Timing is confirmed in the proposal.
Enquiry → fit discussion → scope, fee and schedule proposal → agreement → analysis and review. Implementation is scoped separately.
Does your value arrive clearly?
What makes a buyer believe?
Where does momentum break?
Why this product, in this market?
Does it feel made for here?
03 / HOW NOVA WORKS
Read the market. Find the friction.
Make the alternative tangible.
Prioritize what to try next.
04 / INDEPENDENT TEARDOWNS
Public evidence, a focused Japan hypothesis, and a visible next move.
Independent concepts based on public information. Not commissioned by or affiliated with the featured companies. Proposals have not been validated with users; no business results are claimed.Clay · MESSAGE / LOCALIZATION
Keep the platform story. Add one Japan-ready starting workflow.
For the Japan expansion team at an overseas B2B software company.
CURRENT PUBLIC PAGE
Observed · 2026-09-06
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Current UI reference · Non-interactive
Nova concept · Unvalidated
対象条件を定め、利用可能な公開情報と自社データを調査し、人が根拠を確認します。
Define target criteria, review permitted evidence, and prepare a sourced account brief.
市場・業種・適合条件
01 DEFINE · Market, segment and fit criteria利用可能な情報と根拠リンク
02 RESEARCH · Permitted signals with source links人間による確認と次の行動
03 REVIEW · Human check and next-action fieldsサンプル成果物 · 未検証
優先順位付きアカウント概要 · 根拠リンク · 次アクション
Prioritized account brief · Source links · Next actions
Concept preview · Non-interactive
日本市場向けアカウント調査を試す ↗Preview a Japan account-research workflow対象条件を入力 → サンプル出力を確認 → 導入相談Define criteria → review a sample → discuss implementation01Message: turns a broad GTM platform into one identifiable first task.
02Localization: uses a Japan-market workflow rather than translation alone.
03Trust: exposes evidence and a human review point without claiming results.
OBSERVED / CURRENT
Clay presents infrastructure for obtaining data, running agentic workflows and launching GTM plays. Its homepage leads to a free trial or demo.
FRICTION / HYPOTHESIS
For the Japan expansion team at an overseas B2B software company, the broad platform story may not immediately reveal one first market-entry task, its inputs or a reviewable output.
NOVA CONCEPT
Create a Japan account-research entry: define target criteria, gather permitted signals, review evidence, and produce a prioritized account brief with source links and next-action fields.
WHY IT MAY WORK BETTER FOR JAPAN
A bounded workflow makes the offer concrete without implying unverified Japanese data coverage or business results.
HOW WE WOULD TEST IT
Ask target buyers to identify the input, human review point, deliverable and next step. Compare comprehension and CTA choice with the current entry.
Clay homepage ↗Current hero, product framing, free-trial and demo routes, and listed GTM use cases.
Claygent ↗Account research, lead qualification, signal detection and structured outputs.
Loom · EXPERIENCE / TRUST
Keep the video. Add a Japanese handoff layer around it.
For an overseas B2B vendor handing an implementation video to a Japanese customer team.
CURRENT PUBLIC CAPABILITY
Observed · 2026-09-06
A vendor shares an explanation video with the implementation contact.
Overseas vendor
Comments · Reactions
Access controls available
Current UI reference · Non-interactive
Nova concept · Unvalidated
今回の動画:導入設定と運用開始までの流れ
This video explains the implementation setup and the path to operational use.
導入設定と運用開始までの流れ
KEY POINTS · Implementation setup and operating flow社内責任者へ共有し、3項目を確認
NEXT ACTION · Forward to the internal decision-maker and confirm three itemsこの動画のコメント欄で返信
REPLY · Reply in the video comments共有前に閲覧範囲を確認
ACCESS · Check the access scope before forwarding確認事項:対象部署 · 管理者権限 · 希望開始時期
Confirm: responsible team · administrator access · preferred start date
Concept preview · Non-interactive
社内確認用リンクをコピー ↗Copy internal-review link担当者が確認事項へ回答 → ベンダーが設定案を更新Internal decision-maker reviews → reply in comments → vendor updates the setup proposal01Experience: makes the path from vendor explanation to internal decision visible.
02Trust: places the access scope beside the forwarding action.
03Localization: supports the Japanese contact’s internal explanation, not only video translation.
OBSERVED / CURRENT
Loom lets a sender record screen or camera video, share it through an instant link, and receive comments or reactions. Sharing controls define who may access a video.
FRICTION / HYPOTHESIS
When an overseas vendor sends a video to a Japanese implementation contact, that person may need a concise summary, review questions and forwarding guidance before involving an internal decision-maker.
NOVA CONCEPT
Add a Japanese handoff layer beside the video with key points, items to confirm, the next action, reply method and visible access scope.
WHY IT MAY WORK BETTER FOR JAPAN
The recipient can understand the request and check whether forwarding is appropriate before opening or sharing the video.
HOW WE WOULD TEST IT
Observe whether recipients identify the decision required, forward to the intended person, use the requested reply route and correctly explain who can view the recording.
Loom Screen Recorder ↗Screen and camera recording, instant-link sharing, comments and reactions.
Loom sharing guide ↗Link settings for anyone with the link, workspace members or specified people.
JAPAN MARKET TEARDOWN
Focus on one product and one journey. We will examine its message, trust, experience and fit for Japan.
Get a Japan-market teardown ↗05 / EVIDENCE INTO ACTION
The Clay analysis turns a broad platform story into one Japan-market workflow. The Loom analysis makes the internal handoff visible. Each includes public evidence, a hypothesis and an observable test.
Read the analyses ↑06 / CONTACT
Tell us what you are trying to do in Japan. We will use it to shape a focused paid pilot.
projectnova.support@gmail.comPlease avoid confidential information. Review our privacy notice below before submitting.